POST NL FEESTVARKEN

Social media ad | warm charity message | edited for Supermoon Type Social media ad Client / production house PostNL & Feestvarken vzw / Supermoon My role Editing Project note A compact social media ad where the message had to stay light, warm and hopeful while still carrying real emotional value. Short description A small gesture can turn into a big birthday smile. This social media ad for PostNL and Feestvarken vzw shows how simple it can be to give a child living in poverty a carefree birthday, by donating a new toy or making a contribution. The edit needed to be short, clear and emotionally accessible. I wanted the ad to feel positive and generous, without becoming too heavy or sentimental.