IOK - PMD DE RONDLEIDING

A familiar blue bag, with a little extra room for surprise. This TV commercial introduces the “Nieuwe Blauwe Zak” across regional television in Flanders, showing how PMD sorting becomes even broader - now including materials like styrofoam packaging. What I loved about editing this piece was keeping the message clear and practical, while giving the spot a light, playful rhythm driven by warm Kempisch humour. TV commercial | edited with a lot of pleasure for Lumana Media