IOK - PMD DE RONDLEIDING

TV commercial | regional broadcast | edited for Lumana Media Type TV commercial Client / production house IOK / Lumana Media My role Editing Project note A regional TV commercial where clear information, timing and light humour had to work together in a short and accessible format. Short description A familiar blue bag, with a little extra room for surprise. This TV commercial introduces the “Nieuwe Blauwe Zak” across regional television in Flanders, showing how PMD sorting becomes even broader, now including materials like styrofoam packaging. In the edit, the challenge was to keep the message practical and easy to understand, while giving the spot a playful rhythm driven by warm Kempisch humour.